Client Challenge
A globally recognised FMCG organisation was under pressure to increase direct hiring while reducing overall recruitment spend. Like many businesses, their approach relied on multiple individual job board contracts, resulting in fragmented spend, administrative complexity, and limited visibility on performance.
While they aimed to strengthen their candidate attraction strategy, they were hesitant to commit to additional contracts without clear return on investment. The risk of fixed agreements, combined with inconsistent performance visibility, made it difficult to scale with confidence.
Ntice’s challenge was to deliver a more flexible, cost-effective solution that could expand reach, simplify processes, and provide greater transparency and control over recruitment spend.
Ntice Approach
Ntice implemented an advertising-led ATS model aligned to the organisation’s need for flexibility, cost control, and improved direct attraction. The ATS was embedded within the advertising solution, removing the need for multiple job board contracts and separate technology agreements, while consolidating all activity into a single platform.
The commercial model shifted away from fixed licensing fees. There were no upfront or per-user costs, fees were only triggered by hiring activity. This allowed the client to scale advertising in line with demand, with no ongoing costs during periods of low or no recruitment.
The approach provided access to a huge online audience, full visibility from advert to hire, and greater control over recruitment spend. By combining attraction and technology, Ntice strengthened direct hiring capability and reduced reliance on external agencies for advertised roles.
This model has supported hiring across a wide range of roles, including Brand Manager, Picker, Machine Operator, Auditor, Forklift Driver, General Worker, Process Operator, Key Account Manager, QA Officer, Financial Manager, Trade Marketer, Stock Controller, HR Generalist, Head of Sales, Packaging Manager, L&D Manager, Artisan, Country Manager, SAP Developer, and Financial Controller.